For Aptitudes, media relations are much more than just staying in touch with magazine editors or making the television news headlines. Increasingly the media uses sponsored broadcasts, editorial productions or advertorials.
In addition to its strategy in public and/or press relations, Aptitudes cooperates with certain media in additional promotional activities, such as:
  • Exclusive invitations for readers/listeners/television viewers to events or conferences, in exchange for media space
  • Radio games
  • Sponsoring of television or radio broadcasts
  • Sponsoring of fashion productions
  • Exclusive tailored operations
  • Any other creative idea, adapted to your budget.