Because every brand -and every product- stands for different values and creates a strong individual image, the way of touching its target must be differentiated and personalized.
That is why Aptitudes develops and implements customised programs for each client, using a mixture of communication techniques using certain media outlets and certain "scenes", directed straight towards the different tribes of the target group.

As a result of the know-how Aptitudes has acquired during its 20 years' experience of working with young people,
Edge Communication© by is no less than a truly original program, ready to be used for any product aimed at the 15-34 target group.