Edge Communication© by Aptitudes.be: an original and exclusive communication concept for any product targeting those groups between 15 and 34 years old.
As the Brand PR agency of Levi's® Belgium since 1996, Aptitudes has, since 1999, developed and worked out such a program with the world's number 1 in casual clothing.

Since 2001, Axe (Lever Fabergé Belgium) has, in its turn, decided to rely on Aptitudes' experience for the creation of a revolutionary program. By the way, does the name Axe Seduction Game ring a bell?