lifestyle | well-being | corporate
The clients who put their trust in Aptitudes come from very different horizons.

lifestyle references
former lifestyle references
  • Lifestyle: fashion, tourism, design, culture
  • Well-being: body care, medical, health, sports
  • Corporate: economy, finance, marketing, internet
Levi's® Belgium
Public relations in Belgium for Levi's® Brand (world leader in casual clothing products) since 1996, including :
  • Press relations: distribution of information about new collections
  • Production of advertisement reportages and creative and exclusive co-productions with certain media
  • Set up of viral marketing campaigns
  • Advising on and/or organization of events
  • Presence at and/or animation of certain events sponsored by the client
  • Specific collaborations at the opening of new stores
  • Organisation of castings
  • Product placement towards certain Belgian personalities and youth ambassadors (style and opinion leaders)
  • Cloakroom at the agency (clothes being put at the disposal of stylists, for fashion productions in the media)
Axe (= Lynx in U.K.) by Lever Fabergé Belgium
Strategic consultancy in communication marketing for the products of the Axe (Lynx) line. Creation and implementation of the Edge Communication® program, which is personalised and adapted to the young target group. This tailored communication program mixes traditional PR, exclusive products for and with young medias, event organisations, etc

Belgian Francophone press relations and media promotion for the Swedish manufacturer of casual and adventure clothing. Selection and presence/animation for the brand since 1993 on certain events it supports in Brussels and in the Walloon provinces. Product placement.

Comité du Tourisme de l'Ain (Rhône-Alpes, France)
Press relations and promotion in Belgium of the first French department (01) since 1995.