||As they are very well introduced in their own environment they act as an example for the people surrounding them, their followers.
Introducing a product and making it credible to these trendsetters happens through sponsorship. The identification and the selection of the events, in which the client can act as a sponsor, is an essential part of Edge Communication© programs .
Product placement towards the opinion leaders is an extremely effective tool. Aptitudes' role on the whole will be to identify the key figures in every target group, to make them perceive the product as credible, to offer it to them (direct contact with the opinion leaders) and, by doing this, guaranteeing an effective distribution of the product.