editorial productions | co-production of events | sponsorship and product placement | pr More classical but none the less complementary, Aptitudes also distributes information by means of its traditional press relations (press releases, press conferences and online information in the press room of the site www.Aptitudes.be); promotional actions via the media (games, exclusive invitations, etc.); public relations towards the 15-34 year-old group. These classical PR methods are executed in parallel to and, if possible, in close relation with the personalised editorial productions and the events.