||A music festival, a skating competition, a theme party, an after-party following a concert, an interactive show, a casting for a fashion show or for a movie... All of these examples are events which are chosen or created because of their relation to the values of the brand
and which are likely to draw the attention of young people and get your message or your image across.
Aptitudes actively cooperates in the creation of the event,
working together with its client and the organiser, supervising the representation of its client during the event (co-sponsoring, sampling, etc.) and the proper communication towards the target group (flyers, posters, radio spots, etc.).
Aptitudes can also act as a consultant for its client's partnership in other events.