Edge Communication© is an extremely specialised method of communicating towards young people (15-34 years), a core group which is indifferent to traditional publicity while being a privileged target for a new brand or product. Edge Communication© = a personalised communication concept for any company that seeks a relevant and credible way to get its message through towards this core group of hard-to-get consumers. Edge Communication© = a mixture of different communication tools. Edge Communication© = an original and exclusive method which has proven its performance and effectiveness in campaigns for major international clients since 1999.. Edge Communication© = programs that are conceived by Aptitudes and fully developed by the agency itself and/or in collaboration with other partners. Edge Communication© by Aptitudes.be has been officially patented in March 2001.