preparation - training | guidance - coaching
Once the preparatory media training is completed and some experience has been acquired, our clients are offered the opportunity to attend regular media coaching sessions, in order to evaluate the manager's media "performance".
Aptitudes' consultants will join him or her in constructively evaluating each interview and every TV/radio-appearance.

Such continuing follow-up and guidance sessions are meant to define, plan, implement, guide and reorient (if necessary) the media strategy and, finally, to increase and enhance contacts between a manager and the press.