preparation - training | guidance - coaching
Experience and skill are important assets in communicating with the media. Collaborating with a specialised agency in the long term, or even for specific press campaigns, does not exclude the possibility of having contact with the press yourself.
One wrong word, an evasive glance or a moist handshake can cause the whole strategy of communication to fall to pieces in the blink of an eye.

In order to know how to handle unexpected interviews or simply deliver a speech at a press conference, it is important for the managers to be ready and well trained. Learning to listen to the interviewer's question, knowing how to emphasise important information, finding the right tone, communicating exactly what has to be communicated, properly using your speaking time, mastering body language...

Aptitudes closely scrutinises the press and all of the articles published about its clients. Its consultants formulate constructive criticism and offer a pertinent guidance.

See case story pr Finance