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After Live Aid (London & Philadelphia, 1985), uniting music and humanitarian aid, famous rock star Bob Geldof launches Sport Aid at the beginning of 1986.

Gravity Ax'periences 2001
Sport Aid 1986
Sport Aid 1988 and 1990
EVENEMENTS : Sport Aid 1986

Briefing
Bob Geldof starts his quest - in many different countries - for local people who can handle the co-organisation of what was supposed to become the biggest sporting event ever organized (as far as participants were concerned).

On the 25th of May 1986, Sport Aid, a massive event combining humanitarian aid and sports, united several millions of people across the five continents. Participants from all over the world (no less than 89 countries are involved) all do the same thing: they walk or run 10 km, at exactly the same moment (15h GMT) and with exactly the same goal: fighting famine in Africa. Television stations all over the world bring a live broadcast of the event in mondovision.

Strategy / Concept
Belgium signs up for the worldwide organisation, which involves no less than 89 countries, at the same moment, with the same goal and in a single event. The whole organisation must be accomplished in less than five months, while no budget is available.

First contact : January 1986, a letter from Bob Geldof to Serge Dielens, founder and chairman of the World Runners Belgium association. The goal of this association is to combine physical activity (specially jogging) and humanitarian aid.

Date of the event : 25th of May 1986. A European co-ordination office based in London ensures the follow-up of this worldwide organisation.

Serge Dielens (who is a full-time physical education teacher at that moment) manages to successfully meet this organisational challenge. He constitutes a structure for the Belgian part of the event, setting up the organising teams, finds a budget, co-ordinates the whole event, does the follow-up and takes care of the communication towards the media.

Communicating the event is one thing, but also bringing the philosophy underneath to the attention: "doing exercise for your own well-being, and by this effort also improving the health of people in the third world"..

P.S.: The whole organisation was based on voluntary work.

Sport Aid & Music:
Sport Aid & Music: Famous band "Tears for Fears" especially adapts its hit for the occasion: "Everybody Wants To Rule The World" becomes "Everybody Wants To Run The World". This song becomes the official hymn of the Sport Aid 86 event. Serge Dielens takes care of the communication and the distribution of the official Sport Aid 86 hymn in Belgium.

Results
Thanks to the 8.000 people who participated in the event, which took place at the Heysel stadium, more than 250.000 Euros were collected in Belgium for UNICEF and Special Olympics Belgium. In the afternoon, while the event took place, several Belgian bands performed live in a tent close to the Heysel stadium.

Worldwide there were over 22 million people participating in this Sport Aid '86 event..

Until today, Sport Aid is still the biggest sporting event ever organised (as far as the number of participants is concerned).